I build commerce
in the Middle East.

Eighteen years of operating — ten of them in MENA.

• 02/2022 — Now
  Co-founder & CEO

  Revent · UAE & KSA · Omnichannel refurbished tech

  • Founded MENA’s most trusted preloved electronics destination with an omnichannel presence.
  • Achieved 50% QoQ growth, crossing $8M+ revenue in 3 years, ARR $3M.
  • Served over 25,000 customers, saving them $800K and 800 MT of CO₂ emissions.
  • Expanded B2B subscription model with recurring payments — banks, PGs, direct-debit partnerships across UAE & KSA.
  • Awarded Future 100 by Ministry of Economy UAE and recognised by Ministry’s CSR Fund (MAJRA) as a sustainable impact player.
  • Portfolio company of Techstars & Mohammed Bin Salman Foundation (MISK) in Saudi Arabia.
• 02/2019 — 02/2022
  Senior Vice President, Recommerce & New Business Lines

  noon.com · UAE, KSA & Egypt

  • Established and scaled noon.com’s Recommerce business from inception to $30M ARR across three countries with full P&L accountability.
  • Built retail, marketplace and offline sales channels for pre-owned products — onboarding 100+ sellers.
  • Designed cross-border operational frameworks across UAE, KSA and Egypt — payment reconciliation and compliance oversight.
  • Forged strategic partnerships with cross-border logistics and payment networks to streamline operations and customer transactions across 3 countries.
• 02/2018 — 01/2019
  Business Consultant

  Wadi.com, Mumzworld.com · MENA

  • Executed the CQS initiative to enhance catalog completeness, accuracy and consistency.
  • Reduced Calls Per Order (CPO) by 65% in 4 months through sustainable operations strategies.
  • Designed sustainable sourcing practices in India with defined assortment targets and full P&L ownership.
  • Delivered operational efficiencies through process optimisation across catalog, CX, sourcing and taxation.
• 09/2016 — 01/2018
  Vice President, Operations

  Snapdeal · India

  • Oversaw a $100M ARR business — the entire operations stack for Exclusively.in, the fashion arm of Snapdeal.com.
  • Directed 300+ employees across 8 fulfilment centres to support PAN-India and international fulfilment.
  • Lifted NPS from 39% → 55% in 4 months via continuous improvement and customer retention strategies.
  • Established, managed and transitioned logistics operations, customer care and catalog verticals.
• 06/2014 — 07/2016
  General Manager, eCommerce

  Walmart · India

  • Oversaw new initiatives for Walmart India — customer care, catalog processes and B2B digital initiatives.
  • Spearheaded the launch of Walmart India’s sustainability initiative, improving corporate sustainability performance.
  • Designed and enacted a sustainable procurement policy, integrating sustainable materials into sourcing strategies.
• 03/2012 — 06/2014
  Director, Operations

  Rocket Internet (Jabong.com) · India · later acquired by Myntra / Flipkart

  • Led a 500+ member customer-care unit and established a 150+ member in-house production house.
  • Supervised operations for 650 employees across two verticals.
  • Consistently ranked top-three globally in inbound call service levels and go-live TAT metrics.
  • Transformed the Production House into a revenue-generating unit — recognised as a turnaround specialist.
• 05/2008 — 03/2012
  Program Manager · Six Sigma Black Belt

  Caterpillar Inc. · India & China

  • Managed supply-chain projects across India, China, Indonesia, Singapore and Thailand.
  • Ran three programs with a combined annual budget exceeding $35M — accountable for cost, velocity, quality and end-to-end execution.
  • Completed 4-week Program Management Training in Shanghai and Morton, US.
  • Recognised for delivering key client milestones on time as a successful program manager.

Features, interviews & coverage.

A round-up of where Revent and I have shown up — long-form features, founder interviews, podcast appearances and funding coverage.

Awards, education & certifications.